Sub-Second Commerce Speed, Clean ERP Sync & High-Converting Marketplaces.
For two-sided marketplace startups and established UK & US omni-channel / B2B brands—eliminating checkout latency, split-payout bugs, inventory oversells, and bloated agency retainers.
- FAST STARTStart Within 48 Hours Under Mutual NDA
- EQUITY0% Equity Taken · 100% Your Code & IP
- CLOUD BILLS25%–45% Saved on AWS, Google Cloud, Azure & AI
- INVESTORSSeed, Series A & M&A Tech Checklists Handled
- SECURITYSOC 2 · ISO 27001 · Cyber Essentials · GDPR · HIPAA
- UPGRADESModernize Old Software & Spreadsheets With 0 Downtime
- PRIVATE AI100% Private Company AI That Saves 15+ Staff Hrs/Wk
- PROVEN20+ Years · 15+ SaaS Products Built · US & UK Hours
Venture & Seed-Stage Marketplaces & B2B Commerce
Two-sided B2B/B2C marketplaces and vertical commerce platforms handling Stripe Connect split payouts, escrow, complex catalog search, and seller onboarding.
Established Marketplaces & B2B Commerce Firms
Established £5M–£75M / $5M–$100M brands and wholesalers untangling brittle Magento/WooCommerce/Shopify Plus plugins, NetSuite/ERP sync failures, and slow Core Web Vitals.
Why Marketplaces & B2B Commerce Leaders Bring In a GotYourTech Principal CTO
Slow Core Web Vitals Killing Paid Acquisition ROAS
Every 300ms of mobile LCP/INP lag caused by bloated third-party scripts and uncached catalog queries directly depresses conversion rate and organic rankings.
Inventory Oversells & Broken ERP/WMS Sync
Batch cron jobs failing silently between storefront, 3PL warehouse, and accounting create stockouts, refunds, and operational chaos during peak promos.
Marketplace Split-Payment, Tax & Refund Complexity
Multi-vendor commissions, US sales-tax / UK VAT rules, chargebacks, and delayed payouts require rock-solid state machines.
Endless Agency Maintenance Bills With Slow Delivery
Commerce agencies routinely charge $15k–$40k/month to babysit over-engineered headless builds that could run faster at half the infrastructure cost.
First 90 Days of Embedded CTO Governance
Conversion Speed, Checkout & Integration Audit
- Core Web Vitals (LCP, INP, CLS), CDN edge-caching, and third-party script audit
- Storefront <-> ERP/WMS/3PL inventory & order event-bus inspection
- Agency code-quality and cloud/SaaS license FinOps review
Peak-Load Hardening & AI Discovery
- Sub-200ms catalog/faceted search and edge-cached product pages
- Event-driven, idempotent order/inventory synchronization with instant alerting
- Semantic AI catalog search, fit/spec assistant, and automated CX resolution
Peak Season Readiness & Engineering Leadership
- Load-testing before BFCM / seasonal peaks and 24/7 incident runbooks
- Vetting in-house engineers or replacing underperforming commerce agencies
- Technical M&A / private-equity diligence preparation
Core Consulting Pillars for Marketplaces & B2B Commerce
Cloud, Infra & AI Cost Optimization
Cut AWS, GCP, Azure, and LLM API bills by 25%–50% without sacrificing uptime. Fractional CTO FinOps audits and infrastructure restructuring for US/UK teams.
App Performance & Reliability Optimization
Fix slow load times, database bottlenecks, production crashes, and Core Web Vitals. Fractional CTO performance engineering for web, mobile, and SaaS.
Developer Hiring, Vetting & Engineering Management
Stop guessing whether your developers or agency are delivering. Fractional CTO technical hiring, code vetting, sprint governance, and optional delivery squads.
Legacy Tech Modernization & Digital Shift
Modernize aging software, ERPs, spreadsheets, and monoliths without disrupting daily operations. Fractional CTO digital transformation for UK & US businesses.
Marketplaces & B2B Commerce Fractional CTO FAQs
Should we go custom headless or stay on Shopify Plus / composable SaaS?
Review Your Marketplaces & B2B Commerce Architecture With a Principal CTO
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